Content is the theme of this week’s martech roundup, but isn’t it really the theme of our careers? If you’re a marketer, you’re producing and disseminating content, and if not, then you’re consuming content and hopefully, this content is relevant and necessary.

I am looking forward to hooking up with Rusty Warner from Forrester to chat about how You Can't Win Smart Customers With Dumb Content, in our latest webinar.

Today’s challenge for marketers is simply getting the right content to the right consumer across multiple touchpoints, but content now needs to be relevant and real time, as ultra-convenience begins to trump the typical buying considerations such as price, and the opportunity to engage a consumer shrinks.

Traditional retailers have gone through a rough patch recently. Some of our most beloved stores have closed or are in the process of closing their doors forever. As is the case in any industrial evolution, the strong will survive.

This week we have a special Inside censhare in that we are outside censhare, with film from the Online Marketing Rockstar Festival in Hamburg.

People have woken up to the fact that managing content is easier said than done, which is why digital asset management (DAM) is among hottest marketing technologies there is right now.

Saying no means having a very clear defendable story and strategy, and then to have the cohones to stick to it and stay the course to deliver on the brand promise.

Q2 is officially underway! Start the new quarter with insights on marketing trends for retailers, digital disruption, and the importance of aligning marketing and sales.

Our IT Specialists constantly keep appearing on Inside censhare. This week, I welcome another member of our geek squad, Islem Djedidi.