Choosing a digital asset management solution (DAM) is not straightforward and it's rare to find a single resource which evaluates the marketplace from the right perspective. But this vendor selection matrix seems to have got it right...
Print collateral is still a powerful medium in the retail industry when it comes to engaging customers. But producing relevant, timely and personalized material to support sales can be a complex matter, presenting retailers with many challenges.
The vendor selection matrix from Research in Action considers and ranks the top 20 global DAM vendors, making it an important resource for those looking to invest in a DAM system.
It's almost a decade since Jaguar Land Rover created its global agency joint venture and it seems it was on to a winning formular - a centralized system and inhouse agency.
These are challenging times for publishing. but it's far from being over - read what positive steps publisher Hearst UK took to seek out new audiences and broaden their offerings
The business landscape can move and change with some serious speed - but that's no reason not to slow down and invest some time in omnichannel success.
We summarize the wise words of James Naylor, Group Publishing Systems Manager at Slimming World in his presentation at DAM Europe 2018 on their implementation of censhare, its impact so far, and their plans for the future.
How three winners in publishing are staying ahead of the pack, choosing to see things differently, getting a grip on their assets, rationalizing, and figuring out where and how they can work more effectively.
Some companies struggle to define what omnichannel means and to prepare accordingly. But Digital Clarity Group tackles this in its report, explaining the ins and outs as well as how you can get started with your own omnichannel strategy.
