How to Meet the Needs of an Increasingly Diverse Customer Base
Effective content marketing requires a deft touch to combat two competing trends in today’s digital landscape. While consumers crave personalization...
How Marketing Systems Must Evolve to Cope With Customization
Personalizing and localizing content are among the most important tasks for modern marketing systems, with studies showing 94% of marketers see it as important to...
Are You Using Integrated Marketing to Solve Your Personalization Problem?
Marketers have a problem. It’s not the overwhelming amount of data or the number of solutions available. In fact, the problem is personalization...
Why Marketing Is No Longer Traditional or Modern
As digital as the world has become, it would be naïve to put all of your eggs in the proverbial digital basket. After all, there’s still nothing like picking up a magazine for a subway ride...
Why It’s Time to Put Your Channel-First Mentality Behind You
Switching to a customer-first mindset is key to driving engagement and conversion. Building your content strategy around your customers’ needs means you can deliver...
New Efficiencies to Expect from a Digital Experience Platform
Efficiency would never be confused as a synonym for marketing. With the number of platforms marketers use during the day, the assets that accumulate...
How Digital Asset Management Will Save You Money
You’ve heard it a thousand times, buy something to save money. That makes a lot of sense. Spend money to save money. As a business person...
How Your Digital Experience Platform Should Think Like You Do
We’re living in a time where the news seems to always highlight amazing technologies and we’re grappled with the idea of artificially intelligent machines taking over lives...
What Is ‘Content First’ and Is It the Way Forward?
As magazine publishing evolves, a key challenge for publishers is to select the right workflows and processes that not only solve current challenges but can adapt sufficiently to further disruption.
