“A network gives you reach, a community gives you power” is the mantra of this week’s guest on Inside censhare, as we again step out of censhare and I chat to Ted Rubin, our keynote speaker at ecosphere days 2018.

Digital Asset Management technology is a fantastic tool, but all too often it can become the focus rather than the facilitator. At this year’s Henry Stewart DAM Chicago, however, it was all about putting purpose back into content management.

DMEXCO was an exciting show as I got to spend a lot time with our partners. In this week's Inside censhare I chat at the event with Timo Wollny, CCO at kolb digital, a digital transformation agency and censhare partner.

This time we're in Munich but not for the usual Inside censhare - we're at ecosphere days 2018 - our biggest client, partner and community event to date with attendees representing over 230 organizations and 17 countries.

According to Ted Rubin, leading social marketing strategist and co-founder of Prevailing Path, some major brands will bite the dust over the next ten years if their tactics don’t get on the right side of the consumer.

This week I chat with Florian Lutz, Managing Director of Lösch - a censhare Certified Partner. Florian and I talk about how he and his team use censhare to deliver an optimum digital experience to their clients' customers.

Content marketing is big. In fact, it’s predicted to be a $421 billion industry by 2021. But no matter how on-trend it is, businesses need to explore how to derive the right kind of value from it.

It doesn’t quite take a village, as the old expression goes, to build a stand for DMEXCO, but it certainly needs a lot of help, especially when you are trying to be just a little bit different from the normal shiny corporate boxes you typically see at these events.

A centralized content management system makes sense as organizations continue to adapt to this digital age, but who will help us overcome the silos?