Media Asset Management (MAM), also referred to as media database, performs the administration and organization of media data and media assets. Just like image databases usually manage images, and customer databases handle customer data, Media Asset Management solutions organize media data.
A great deal of time, energy, and money goes into building a company’s tech stack – but with a changing retail landscape and evolving customer demands, some tech is either no longer fit for purpose or doesn’t integrate well with newer systems.
Join us on Thursday March 19, 11:00 AM PDT / 02:00 PM EDT / 06:00 PM GMT for an introduction to Digital Asset Management (DAM), and how it could change the way in which you and your teams create, manage, and deliver powerful marketing content.
Join us on Wednesday, March 25 at 18h00 GMT for everything you need to know about boosting your Product Information Management capabilities.
The print publishing industry is very dynamic and digitalization can be key to survival. But how do publishers do more than just staying afloat? Some solutions not only support publishers in staying afloat, but also allow them to transform and thrive.
DAM, a system that stores, shares, and organizes digital assets in a central location. But what kind of DAM does your company need?
Why, you might ask, should a strong content management system (CMS) be the unique selling point (USP) for retailers or CPG brands?
To get to the bottom of the creativity killers in your own company, it's worth taking a deep dive into your content and asset management. Find out where to start and which questions to ask:
The need for marketing productivity tools has exploded, but all is not lost! It is possible to whittle down your selection. You can optimise your solutions mix to streamline your marketing operations with these five key steps.
