When advertising doesn’t work
Lessons to learn from Britain’s big four supermarkets.
Is demographic data dead?
A chorus of marketers is ringing the death knell for demographic data.
Omnichannel marketing
Optimizing the customer experience.
Say yes to transparent marketing
Why being honest translates to customer loyalty.
Smartphones changing online travel industry
Why being mobile-friendly matters to travel shoppers.
How future proof is your creative production?
Betting on the underdog
Under Armour’s unconventional approach to sponsorship.
Make the most of a big database
A £60 million reason why data analysis matters.
Getting ahead with unique data
B2B vendors should therefore make better use of unique data to generate niche, targeted content that answers buyers' questions – and ultimately to make marketing campaigns go further...
