Data proficiency: now vital for CMOs?
As in every area of modern life, marketing has been revolutionised by the world of data that the digital age has brought with it.
Google underscores value of mobile
It's a significant message for the industry, considering 50% of YouTube video views are now on mobile.
Google's Phantom update
Google’s ‘Phantom 2’ update gained widespread attention when it hit the rankings of thousands of sites.
Targeted marketing: key to retention?
Such a simple concept: use data appropriately, to provide experiences that your customers would like to receive.
Marketers plan to use more first-party data
In a recent survey, Econsultancy found that 82% plan to increase their usage of first-party data over the next year.
Marketing automation: the key to success
Recent statistics show that there are nearly 11 times as many B2B organisations using automation tools as there were in early 2011.
Retail using multiple social media channels
But how intelligently brands are targeting their social media activity to resonate with their customers’ needs is still up for debate.
Should brands have a strategy for wearables?
With the advent of wearables, should brands be seriously considering them as part of their marketing strategy?
AOL unveils new video-centric site
The evolution of AOL has been interesting, and its latest redesign is the clearest signal yet of where the US internet giant sees the future of online revenue.
