Data proficiency: now vital for CMOs?
As in every area of modern life, marketing has been revolutionised by the world of data that the digital age has brought with it.
As in every area of modern life, marketing has been revolutionised by the world of data that the digital age has brought with it.
It's a significant message for the industry, considering 50% of YouTube video views are now on mobile.
Google’s ‘Phantom 2’ update gained widespread attention when it hit the rankings of thousands of sites.
Such a simple concept: use data appropriately, to provide experiences that your customers would like to receive.
In a recent survey, Econsultancy found that 82% plan to increase their usage of first-party data over the next year.
Recent statistics show that there are nearly 11 times as many B2B organisations using automation tools as there were in early 2011.
But how intelligently brands are targeting their social media activity to resonate with their customers’ needs is still up for debate.
With the advent of wearables, should brands be seriously considering them as part of their marketing strategy?
The evolution of AOL has been interesting, and its latest redesign is the clearest signal yet of where the US internet giant sees the future of online revenue.