Universal Content Management functions as an integrated content approach to support CX and digital transformation. But it is down to skilled marketers to strategize and innovate for success.

Omnichannel marketing demands flexibility and a headless CMS can provide it, both in terms of future capabilities and the need for enhanced collaboration.

Not just on the account of the pandemic, but also the shift to mobile and always-on communications, Retail is going through a transformative time. A new approach to content could be the key.

COVID certainly changed CX, but the philosophy remains the same. Technology delivers remarkable solutions, but can't replace human understanding and intelligent application of strategy.

Forward looking solutions enable organizations to use the digital revolution to their advantage. censhare DAM functions as a seamless connection between multiple systems, automating tasks and connecting your assets.

Today’s retail market is intensely competitive. We explore three key areas where UCM can have a transformational impact on your company’s success.

In Retail and CPG, DAM is the central resource for every single asset related to the products on sale, the physical buildings, marketing campaigns – even the personnel.

The retail sector is a cluttered, hectic place. CPG in retail is even more chaotic. To succeed, you want your brand to rise above the noise. You need to make your brand sing.

Alexander Röthinger, censhare’s Chief Technical Officer, explains why ease of integration shouldn’t be confused with just flipping a switch.