DAM and PIM: A Match Made in MarTech

Digital asset management expert Theresa Regli explains the ins and outs of product and digital asset data, the importance of its aligned management, as well as the potential benefits which your organization could feel from being able to supply consistent, accurate, and high quality content, such as better personalization, advertising, and promotional opportunities.

• What exactly product data is in relation to other data types
• Which organizational benefits can come from the marriage of these data types
• How best to align your data in one system, including real insight into the success story of Swiss retailer, Migros