Although many businesses are aware of the omnichannel customer journey and the need to reflect it through their content marketing efforts, their content is just not yet up to the task.

Learn how a mega US retailer takes on the challenges of retailing in this digital age with the help of censhare technology, saving $275,000 annually by doing so.

The pressure is on publishers to produce high quality content against low budgets and tight deadlines. I take a look at how editorial teams can best manage content to achieve these goals.

We explore how and why Bauer Media UK, a traditional publisher, is producing world renowned titles in a not so traditional way.

Your products generate data from the moment of inception to beyond the point of sale - but is this information being accurately and sufficiently delivered to your customers?

We like to share some of the great things our customers are doing with censhare. This time around we talk to ORT Gruppe, a German media group using censhare to accelerate its clients’ successes.

Brands are beginning to deliver on the holistic omnichannel customer experience - download our guide to Omnichannel Marketing in Practice to make sure that your organization is up there with the best of them!

With such a mass of possible output channels, locations and platforms on which brands can talk to customers and market their products, the argument for centralized and controlled content management is pretty bullet proof.

From creation to point of sale, a product generates a lot of information requiring a lot of attention. Digital Asset Management expert, Theresa Regli, explains how this product data can be turned into a marketable asset through the marriage of PIM and DAM.