Personalization Key to Cut-Through in Travel Sector
Shopping experiences are becoming more mobile-centric across different sectors, and online travel bookings are no exception.
Beacons Set to Take over in 2016
After a tentative start, beacon technology is beginning to show promise.
Partnering Automation and Intelligence
There is still a strong requirement for intelligent input to complement automation.
Is 'content shock' real?
The sheer volume of content available on the internet is fast becoming overwhelming for consumers.
Personalization shaping the future
In a marketplace flooded with information, brands are increasingly turning to personalization to gain consumer attention.
Perspectives on multichannel
The Festival of Marketing provided some fascinating insights into the priorities and concerns of today's industry leaders.
Programmatic meets Print
The programmatic concept is one digital model that is starting to make an impact in the print arena.
Age nothing but a number?
Rational and emotional attitudes offer a way to effectively target communications, and might even exceed the importance of more popular criteria such as age, gender and income.
