Location serves as the context to engage mobile users at moments when they're likely to be most interested.

A cloud-based future has long been on the horizon, but a surge in the uptake of cloud computing is now in full swing.

An integral part of the marketing mix?

Google has introduced the ability to target customers directly using first-party data.

A new era beckons – and it's becoming ever more clear that one of the most effective and efficient ways to engage audiences is to pinpoint knowledgeable influencers within a niche...

As customer engagement and retention have increasingly become top priorities for CMOs, it’s become clear that consumer-facing content needs to be highly relevant and targeted...

Why creative web marketing matters.

The importance of courting millennials.

How to make the most of mobile email marketing.