Culture, Data, and Storytelling
This week's round up of martech news concentrates on properly using data. Plus, for good measure, a bit on maintaining a digital culture.
Inside censhare: IT meets IT
In this episode of Inside censhare, I meet Sam Stewart, our brand-new Head of IT, and chat about the challenges of managing IT at such a fast-growing company.
How Retailers Are Managing Their Digital Transformations
Rather than telling the same old story about retailers struggling under a lack of digital clarity, let’s take a look at how retailers can improve and continue their success online.
Dying for a Bloody Good Story
Consider the iconic Marlboro man. The rough, tough, all American with a squidgy pack of cigarettes tucked into his shirt pocket, which you presume he can light with a flick of a match on his boot. An iconic image that tells a story.
Digital Channels Need to Rethink, Calculating Omnichannel ROI, and Quality Over Quantity
Just as March roars in like a lion, there’s nothing lamb-like about this week’s round up of digital marketing and technology news.
Inside censhare: I Track Down The Man in The Hat!
“The man in the hat” is Johannes Woll, CEO and cofounder of Social Event. Technically speaking, he’s not from inside censhare, but he is a partner, collaborator and close friend of the censhare family.
Tuesday 2¢: Should Data be Your New CMO?
Is easyJet's decision to replace its role of CMO with a CDO (Chief Data Officer) symptomatic of an over embracing of data in marketing departments, or the first move toward a darker marketing future controlled by bots and bereft of creativity?
What Makes Marketers Tick, GDPR Still Looming, and Why to Give Away Your Best Content
The last week of February means that longer days and warm weather are only a of couple weeks away, but before you head off for the races, catch up with the latest in martech news.
Inside censhare: Abhiraj and a Millennial’s Perspective
I did not need to go far this week to find my latest Inside censhare guest. In fact, he sits opposite me, deep in the belly of our marketing boiler room in Munich, it’s Abhiraj Dayal, our working student.
