Tuesday 2¢: Content Silos Serve the Market not the Marketer
Once again, I make my way to the pulpit that is the Tuesday 2 cents column and dip into the Book of Silos for today’s sermon.
Once again, I make my way to the pulpit that is the Tuesday 2 cents column and dip into the Book of Silos for today’s sermon.
When it comes to curating marketing content, there is plenty to go on. This week , why not to throw out your WCM, video marketing for CMOs and a potential new digital movement.
When taking your first step in the digital asset management procurement process, there are a few things which you should consider before you are able to hit the ground running.
Previously in this column, I have talked about how much creative good can be done with our collective marketing money, instead of creepily remarketing the heck out of people or creating reams of boring content which can be read by the big Google machine.
I have gravitated toward the customer experience (CX) for this week’s roundup of the latest marketing and technology news.
This week, Inside censhare visits the frontline of our customer experience as I spend some time with Project Manager Dorothea Schwarz, who plays an essential role in our client’s success.
Brace yourself cool marketing kids, this week I want continue the theme of last week and plunge into another vertical and this week, it’s the turn of the manufacturing industry.
Since you’re likely overwhelmed with Super Bowl ad synopses but likely don’t have a million dollars per quarter second to spend on advertising, I’ll refresh you with the news which matters to you…
This week on Inside censhare we meet a chap I spend a fair amount of time with, our Vice President of Global Sales, Egon Wilcsek.