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    Ian Truscott

    Tuesday 2¢: Content Silos Serve the Market not the Marketer

    Once again, I make my way to the pulpit that is the Tuesday 2 cents column and dip into the Book of Silos for today’s sermon.

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    Douglas Eldridge

    Why Not to Throw Out Your WCM, the Ins and Outs of Video Marketing, and is there a Digital Movement Afoot?

    When it comes to curating marketing content, there is plenty to go on. This week , why not to throw out your WCM, video marketing for CMOs and a potential new digital movement.

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    Douglas Eldridge

    HOT DAM! Your First Step to Acquiring the Right DAM Solution

    When taking your first step in the digital asset management procurement process, there are a few things which you should consider before you are able to hit the ground running.

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    Ian Truscott

    Unilever Shows that our Marketing Budgets can Change the World (seriously!)

    Previously in this column, I have talked about how much creative good can be done with our collective marketing money, instead of creepily remarketing the heck out of people or creating reams of boring content which can be read by the big Google machine.

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    Douglas Eldridge

    CX Is More than Software, Educating Yourself on Content Marketing, and How to Keep Amazon From Ruling the World

    I have gravitated toward the customer experience (CX) for this week’s roundup of the latest marketing and technology news.

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    Ian Truscott

    Inside censhare: I meet Dorothea and her PRINCE

    This week, Inside censhare visits the frontline of our customer experience as I spend some time with Project Manager Dorothea Schwarz, who plays an essential role in our client’s success.

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    Ian Truscott

    Tuesday 2¢: B2B Manufacturing Marketing: It’s Time to Lead not Lag

    Brace yourself cool marketing kids, this week I want continue the theme of last week and plunge into another vertical and this week, it’s the turn of the manufacturing industry.

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    Douglas Eldridge

    Making Sense of Your Martech Stack, Can Retailers Deliver Quality Personalization, and Celebrating Data Privacy Day

    Since you’re likely overwhelmed with Super Bowl ad synopses but likely don’t have a million dollars per quarter second to spend on advertising, I’ll refresh you with the news which matters to you…

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    Ian Truscott

    Inside censhare: We meet Egon, the Bavarian Swiss Army Knife of Deals

    This week on Inside censhare we meet a chap I spend a fair amount of time with, our Vice President of Global Sales, Egon Wilcsek.

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