This week on Inside censhare, we catch up with our new Director of Growth & Strategy for the US, Alexis Zumwalt, discussing her plans for expanding our presence in the region.

It seems that industry analysts are waking up to the integration headache which they have created with their encouragement of silo’d thinking in the marketing technology industry.

We dive into data analytics, the DIY technology search, and stronger publishing processes in this Monday Morning Memo, with content from some very savvy experts.

As we have now made it to over 50 episodes of Inside censhare (yes, we forgot to mention a few episodes ago that we had hit that mark!), I thought it would be a good time to reflect on what we’ve heard from our colleagues so far.

Studies show that elements of delight or surprise in a piece of good marketing enhances its effect, but by living in an increasingly personalized world, are we not missing out on those moments of our lives in which we are influenced to change?

This week's martech news roundup gives insights on GDPR, the buying journey and DAM as a foundational marketing technology.

This week on Inside censhare, we catch up with our new General Manager and SVP censhare India, and we discuss the region's growing appetite for marketing technology.

Knowing what to expect when you begin working with an agency to help with your digital solutions can help alleviate a lot of unneeded stress and lead to better productivity out of the gate.

We explore the good, the bad, and the ugly of AI in this week's Monday Morning Memo, before wrapping it up with a little personal advice from one of the greats in content marketing.