Post GDPR, we really need to think about the ‘what’. It’s time to earn consumer attention and relationship with them through offering something valuable: useful content.

The wait is over and the big day has finally arrived. Europe’s General Data Protection Regulation law, better known as GDPR, took effect on Friday!

This week’s martech roundup looks at the fact that some companies might have already gone overboard in terms of their GDPR prep, and how data will continue to be the driving force in marketing operations.

What do you get when you listen to the voice of 300 business and IT executives? Some pretty good insight into what’s driving the digital experience conversation today.

From creating ROI through storytelling, to the tech stacks which successful creative teams are using, there was plenty to take away from Creative Operations Exchange West 2018.

This week on Inside censhare, I grab my suit jacket and our CFO, Stephan Wehselau, to discuss our two recent and significant acquisitions, and how these companies fit into our corporate strategy.

censhare was the lead sponsor at the Henry Stewart DAM event for the third consecutive time, and we were joined by over 700 attendees at the world's premier DAM event.

With only a few days before the arrival of GDPR, Ian Truscott takes the topic by the horns, reminding us that we can see it either one of two ways - 'Laurel' or 'Yanny'...

They All Contribute to the Bottom Line... Integration is a key theme to many articles. The ability to marry independent systems to work as one and feed relevant data to a centralized platform is a popular topic and this week's Monday Morning Memo covers just that.