As summer slowly shifts into fall, it seems a fitting time to explore the shifting seasons in consumer behavior. This week's industry roundup explores the changing buyer journey, touches on influencer marketing, and more...
For this week's Inside censhare, I am joined by Andrea Müller Beilschmidt, member of our Field Marketing Team. Andrea and I chat about DMEXCO and our booth at this one-of-a-kind event.
Welcome! Just by reading this you are member of the censhare community but the best place to meet us and more people like you is to attend censhare ecosphere days 2018 on the 27 / 28 September!
A Digital Experience Platform (DXP) can help organizations to build trust, and enables sophisticated smart one-to-one marketing. In this day and age, DXP is a necessity to build relationships with your audience.
In the last few years, AI has created a strong foothold in the public's consciousness through consumer goods such as virtual assistants like Alexa, but how do we get from here to an AI end game?
This week I am joined by Chritina Gräßel, our Head of People and Organization, and on her fifth appearance on this video series we discuss another great initiative taken over by censhare - TransparenCEO!
As a content professional, I have spent years watching and participating in the debate as to what the most important element of managing and developing a digital experience strategy is.
Your consumers are the focus this week (well, when aren’t they, right?) as we bring together six industry experts talking about the digital experience, the tech supporting it, and the benefits it can bring to both sides of the seller/buyer exchange.
It seems that personalization is tricky. But perhaps the problem lies more with marketers finding it difficult to throw off the old habits of interruption and adapt to being useful.
