Marketers are faced with a seemingly growing nest of tweeting baby birds, each with beaks open and squawking for marketing time and resources. But sometimes we need to stop and ask ourselves 'why?'.

Welcome back to Monday Morning Memo! With Christmas and New Year’s falling on a Monday we had a good run, but today it’s back to the salt mines and there is no shortage of news to share with you this morning on marketing and marketing technology.

We kick off a new year of Inside censhare in fine style as I continue my tour of the company. This week, I stop by the UX team and invite Sindhur Hegde into our little studio.

With each new year comes a fresh set of reflections and predictions, and if you cast your browser around the online marketing press, pundits and analysts, it seems that Artificial Intelligence (AI) comes top of the list for 2018.

As immortalized in film, like the Spartans, outnumbered at Battle of Thermopylae, we are 300! Astonishingly, it was only a few months ago I was interviewing our 200th employee and we are now very close to doubling in size as we close out 2017.

I came across the phrase “evidence based marketing” the other day in an article in Marketing Week and wondered as to whether this was something we should be getting on-board with as marketers.

Learn more about the expression “let the creatives create” which describes the objective of a business focused content management implementation.

As 2017 winds down we shift our attention to next year and this week’s marketing news sways heavily toward 2018 planning, with the most popular subject being GDPR.

I venture into the engine room of our organization this week, spending some time with Manuel Weiss, Director Global Operations.