Six Ways to Make Your Product Information More Agile
Product information isn’t simply data to be stored away, and accessed only when absolutely necessary. It’s an essential part of ongoing communications...
How Integration of Your Product and Marketing Data Drives Success
Forward-thinking business leaders are turning to a single, integrated platform that connects your data in productive, creative and efficient ways that gives employees control...
Why Traditional PIM Is Limiting Your Marketing Abilities
Product information management (PIM) has come a long way since the days of documenting inventory on paper - yet surprisingly 94% of companies still keep...
Why Product Information Is the Bedrock of Your Digital Platform
Modern marketing departments are built around the digital experience. According to a recent study, online marketing is considered one of the three most important areas...
Is Your Content Fit for the Global Market and Consumer Base?
Whether you are a global company or a local mom and pop shop you have one thing in common, you are competing with the same audience...
Why Personalization Should Be Seen as an Opportunity, Not a Challenge
The days of one message for your entire audience might be over. But those who embrace technology will find personalization an opportunity.
Why the Benefits of Artificial Intelligence Outweigh the Risks
Artificial intelligence is not going away. We have a choice whether to embrace it or fear it. People who embrace it from the start will inevitably end up ahead...
Do You Speak the Same Language as Your Global Audiences?
When it comes to one of the biggest challenges that marketers face we can blame the people of the city of Babel. When their ill-advised tower was destroyed...
Solving the Challenges of Large Scale Localization and Globalization Efforts
Localization on a large scale can be daunting. On Tuesday, February 28th, get insight into the tools and practices of global marketing teams in this webinar hosted by eContent Magazine.
