The CMO’s Modular Content Playbook

The rise of digital channels and changing consumer habits have created challenges for marketing teams. Success requires a customer-focused strategy that integrates multiple touchpoints.

However, this is no easy task—it demands collaboration, coordinated customer journeys, and cross-channel performance tracking. Research shows only 28% of CMOs have achieved this, often due to operational silos and limited resources.

This Playbook is a practical guide for modern marketers navigating multichannel demands.

• Why modular content matters now
• How 42 components become 3,600 experiences
• 5 steps to get started with modular content design
• GenAI in modular strategy
• Tips to integrate modular content strategies with your DAM
• Future-proof your marketing with modular content