The Power of Business Analysis: Unlocking the Potential of Marketing Technology

Business analysis isn’t a luxury or an afterthought. It’s the foundation for success in any MarTech project. Without first taking stock of the existing landscape, companies risk implementing a solution that’s misaligned with their actual needs.

This ebook will show you how to:

• Introduction: Why Business Analysis Matters
• The Common Martech Pitfalls
• Understanding Your Current State
• How Business Analysis Drives Martech Success
• Aligning Technology with Business Goals
• Real-World Success Stories
• The Role of a Composable Marketing Suite
• The Cost of Skipping Business Analysis
• Next Steps: How to Get Started