Future-proofing your DAM selection
Event location - Online
REWE has seen increased efficiency, accuracy and effectiveness, thanks to the centralization and streaming of ad production creation. We explore how in this customer success story.
There is no such thing as a typically German palate. With 80 million residents across 16 states stretching from an almost Nordic north to sultry states in the south, tastes can vary hugely.
This presents a major challenge to the national grocery chains aiming to serve these diverse needs across the country as a whole. Not only in terms of supply and distribution, but also in maintaining the stream of information about those products. Whether it’s pricing for the shelves, promotions for brochures or communications between regional buyers and head office, all the information has to be up to date and in sync.
This was certainly the case for REWE Markt – part of a leading trade and tourism conglomerate in Europe. In order to streamline their advertising production, it decided to build on censhare’s customizable content platform under the guidance of MSP, a censhare strategic partner. It now boasts a central database supplying images, product information, prices, and more, for a wide range of uses and supporting last minute updates. As a result, this has driven significant improvements in efficiency, accuracy, and advertising effectiveness.
Exactly how this was achieved is described in this customer success story, including how REWE Markt uses censhare to:
Download the success story to read how one of Germany’s busiest grocery retailers adapted the censhare solution to provide a fully bespoke content management system.