Lands’ End needed to replace its outdated Digital Asset Management (DAM) system as part of an ambitious digital transformation strategy. Unable to support the expanded range and variety of assets necessary to achieve its global growth and ecommerce expansion goals, Lands’ End turned to censhare as a single, standardized source of truth for existing content. In addition to supporting the growing ecommerce operations of Lands' End, censhare also offered the capabilities for managing printed page production – a crucial requirement for a company whose major sales channel is mail order via more than 300 catalog projects involving around 20,000 unique printed pages per year.
Classic American Lifestyle Brand Sets the Pattern for Profitable Growth
With censhare Digital Asset Management (DAM) underpinning its marketing technology stack, leading clothing retailer Lands’ End has a sturdy foundation for strong global expansion.
2m+
versions of digital assets managed
700
users globally
20,000
unique printed pages per year
25 TB
of data transferred
Not only does censhare provide the sophisticated functions to handle the high level of global print publications, but it has the potential to support additional future growth needs across all global marketing channels
Senior Director, Creative Operations, Lands’ End
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Tailoring DAM for the perfect fit
Richard Swaziek, Senior Director Creative Operations and Natalie Daller, Manager Digital Asset Manager for Lands’ End, speak to Josh Van Dyk as part of the censhare ecosphere days digital 2021. They discuss the journey the company took in selecting, implementing, and operating the right Digital Asset Management for their needs and the ways the system enables its users and processes.
With the help of US implementation partner Emmsphere Plus, censhare was deployed in time for Lands’ End to exit the previous system, and integrated with other tools such as Adobe® InDesign® and a Single Sign-On (SSO) server. Extensive automation and customization of the user interfaces were implemented, and more than 1.5 million digital assets with mapped metadata totalling some 25 TB of data were transferred.
Lands’ End now has a true content hub, with streamlined and efficient workflows and consistent processes. Its use of the censhare DAM has grown immensely within a year of its deployment, with nearly two million assets managed and more than 700 users working within the system, and is considering the ways in which censhare could support it the future, including automatic language translation, automated page design updates, and integration with a future Product Information Management (PIM) system to further streamline processes.
Lands’ End uses censhare DAM hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs and scale applications.
We are just scratching the surface. censhare is central to our ambitions to develop modern Martech capabilities. The DAM has met our expectations extremely well. We have a highly workable system, global users are engaged and we are excited about the opportunities for the future.
Senior Director, Creative Operations, Lands’ End
About Lands' End
Since 1993, Lands' End Business has been providing logo'd clothing made with quality you can count on. We fit every body with innovative designs made for you. From feature-packed winter coats to clothes with real performance, we fit the way you live.
Solutions for retail & CPG:
For retailers, an Omnichannel Content Management platform that combines Digital Asset Management and Product Information Management cuts costs and time and helps build a consistent omnichannel experience for customers.
Emmsphere Plus
Meet the project specialists
The Emmsphere Plus team has been implementing and managing censhare powered solutions since 2004. As an end-to-end censhare solutions and services company, Emmsphere Plus helps organizations with the planning, implementation and the ongoing post implementation support, solution change management and training activities.
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