IHG Hotels & Resorts needed an integration strategy to establish a compound asset, bringing all hotel components into one place.
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Leveraging existing expertise to quickly assess the current state of IHG's property data and media supply chain and identify opportunities for improvement
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Implement a phased launch strategy to efficiently onboard new brands
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Accelerate GTM activities to increase IHG's market maturity and responsiveness Improve system integration to ensure seamless data traffic
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Reduction of manual effort and redundancies in data distribution processes
InterContinental Hotels Group, marketed as IHG Hotels & Resorts, is a prominent and influential player in the hospitality industry.
With a diverse portfolio of brands catering to various market segments, from luxury to mid-scale and extended stay accommodations, IHG is known for its quality, innovation, and commitment to sustainability. IHG needed a solution that could streamline these processes, improve data management, and enhance overall operational efficiency.
In partnership with Avyre, censhare collaborated with IHG to address their Property Data and Media Supply Chain challenges. Leveraging existing knowledge, censhare quickly assessed the current state, identifying key areas for improvement. Together with stakeholders, they developed a future-proof solution architecture and an iterative deployment strategy to onboard new brands and accelerate IHG’s go-to-market efforts. The integration strategy improved interoperability, reduced manual redundancies, and provided valuable insights, ensuring stakeholder buy-in for a cohesive, phased roadmap.
InterContinental Hotels Group, marketed as IHG Hotels & Resorts (IHG), is a global hospitality company headquartered in Denham, Buckinghamshire, UK. It operates a wide portfolio of hotel brands across various segments, including luxury, upscale, midscale, and economy. Some of its well-known brands include InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Staybridge Suites. IHG is recognized for its emphasis on quality, customer service, and providing a consistent experience for guests around the world. The company also operates a loyalty program called IHG Rewards, which offers benefits and rewards to frequent travelers.
