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Competitive Edge Through Efficient Production

The special interest publishing house Delius Klasing uses censhare as its central communication and data management platform to establish competitive media production processes.

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  3. chevron left iconCompetitive Edge Through Efficient Production

1,100

books, 17 magazines, 40 calendars & 350 eBooks

3m

assets stored

Miliseconds

per image royalty statement (it once took 4 hours)

With the market changing to a process driven environment and the pressure on to produce more and more publications of the same quality within the same time timeframe, Delius Klasing decided to economize and focus on their core business – creating content.

It needed a tool that could act as a central platform for all regions and departments, enable the reuse of both on and offline content, as well as boosting efficiency through supporting streamlined and automated processes. It decided in favor of censhare.

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censhare is a motor without which our work would be inconceivable. We don’t know how we ever did without it.
Olaf Klinger

Head of Publishing Magazines, Delius Klasing Verlag

A clear competitive edge

Today, Delius Klasing uses censhare to produce all its magazines, books and calendars in a smooth, transparent process. What’s more, it recently started using censhare as the CMS for its website and to channel content directly to a variety of apps. With content now being delivered across various channels, the editor, who would once work only on printed media, now looks after the digital channels too. Automated processes provide clear efficiency gains for Delius Klasing and it’s also become far easier to reuse content.

Delius Klasing is a client of Mohn Media, Europe’s leading print and media services provider. Mohn Media implemented censhare in 2011, providing clients such as Delius Klasing with a turnkey omnichannel publishing system as managed application service without the need for IT overheads or technical skills.

Watch the Mohn Media Success Story

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censhare is the basis for everything we produce. It’s the central solution for our most valuable currency—our content.
Olaf Klinger

Head of Publishing Magazines, Delius Klasing Verlag

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About Delius Klasing

Delius Klasing is one of europe’s leading special interest publishers, with active publishing programs in the areas of cars, cycling, watersports, and mountaineering. Its guiding principle is to be first class in all its publishing product areas, and high quality content and products alongside exemplary service are its hallmarks. Founded in 1911 in Berlin, the company’s headquarters in Bielefeld looks back on more than one hundred years of publishing expertise, with over 200 employees now working across its business locations of Bielefeld, Munich, Stuttgart, and Hamburg.

www.delius-klasing.de

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Solutions for media & entertainment:

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.

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