In an analysis of its communication, Endress+Hauser established that the presentation of information on various websites, brochures and catalogues contained significant inconsistencies in some cases. It required a flexible and powerful system to facilitate the modular restructuring of communications relevant information into information units, as well as then relinking them with one another, ensuring globally valid consistency in terms of content for the group company. Enter censhare!
Ensuring A "Glocal" Presence
Ensuring consistent local communications on a global scale with censhare – Endress + Hauser goes "glocal".
38
websites relaunched in 22 languages
37
country webpages supported
100%
of all content marketing information units stored
We regard censhare as our central platform that we will use to control and steer all our marketing contents in future!
Head of Corporate Marketing Communication, Endress + Hauser
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A high performance solution
In addition to the creation and structuring of assets, it is above all the wide range of options for classifying information units that makes the censhare system such a high performance solution for Endress+Hauser. As Christian J. Geiger, Head of Corporate Marketing Communication, explained: "The same information in censhare can be presented to website visitors in various contexts on an automated basis thanks to the data logic and assets’ meta data. We therefore only create an item of content once but use it in many different places on the website."
Globally applicable content is now presented uniformly all over the world, whereas regionally generated content can be adapted and republished in another country.
Head of Corporate Marketing Communication, Endress + Hauser
About Endress + Hauser
Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering. We provide process solutions for flow, level, pressure, analytics, temperature, recording and digital communications, optimizing processes in terms of economic efficiency, safety and environmental impact. Our customers come from a wide variety of industries, including chemical, petrochemical, food & beverage, oil & gas, water & wastewater, power & energy and life sciences.
Solutions for manufacturers:
censhare helps transform the way a manufacturer operates, helping it reap all the benefits of the digital age.
Meet the project specialists
Amazon Web Services
Endress+Hauser uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.
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