For over five years, R+V Versicherung has leveraged censhare to optimize its content management processes, achieving a 50% reduction in related costs and time. The flexible, centralized digital asset management (DAM) and print production system seamlessly integrated into R+V’s existing infrastructure, eliminating duplicate assets, resolving data inconsistencies, and providing a single source of truth. By centralizing print production processes and integrating all agencies onto one platform, R+V gained comprehensive access to its data and reduced inefficiencies. Additionally, the censhare framework, ready for AWS services, enables future automation and expanded functionality for marketing content production.
R+V insurance company reduces content management costs and time by 50%
For more than five years, R+V Versicherung has been optimizing its content management processes with censhare.
50%
cost and time savings in print production management using the censhare platform
300+
internal users
20+
external agencies that leverage the platform
100,000
digital assets
Key features of censhare are its great flexibility in working with all types of assets, its ability to automate content processes, and its strong ability to deliver content to all marketing systems.
Marketing Technology Manager, R+V Versicherung
A completely cloud-based system
It soon became clear that censhare could offer R+V Versicherung much more than just storage functions, able to centrally deliver content to other marketing systems directly from the cloud and therefore in the position to provide the foundation for R+V Versicherung’s entire marketing technology stack and opening up limitless possibilities for development.
So, while R+V Versicherung is already feeling the benefits of the foundational DAM and Headless CMS in place (as well as internal teams, the censhare system is now used by more than 20 external agencies), the organization is now looking at implementing more extensive automation and new use cases, with print production management being a high priority. Marketing Technology Manager, Sascha Kämmerer, believes automated content creation will bring huge benefits throughout the entire briefing, production and approval process, especially when working with multiple brands, sales channels and partner portals.
About R+V Versicherung
R+V Versicherung is one of Germany's largest insurers for private and corporate customers and is part of the Volksbanken Raiffeisenbanken Cooperative Financial Network.
Solutions for banking & insurance:
The censhare platform enables any teams in an organization to access and use any digital asset, simply and efficiently.
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Amazon Web Services
R+V Versicherung uses censhare DAM and Headless CMS hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs and scale applications.
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