Inside censhare – In the Jaguar Land Rover Marketing Driving Seat with Ahmed Hasan from Spark44

I’m joined by Ahmed Hasan in this episode, Chief Marketing Technology Officer from Spark44, an agency formed from a joint venture between JLR and its agency management and dedicated to the global marketing of the Jaguar and Land Rover brands.

Aside from working with one of my favorite brands, Ahmed has me nodding my head at his ideas about “sweating the content asset” and making the most out of every piece of content across their global digital real estate.

We go on to discuss the challenge of personalization on a global scale, how this creates an explosion of content need and the strategies necessary to cope with this, specifically the results that Spark44 and JLR have seen through a centralized no silo approach using censhare.

As Ahmed shares in the video, the key benefits were gained through the visibility of assets across the global business, resulting in significant de-duplication and reuse of assets, he was also able to simplify processes, enabling the team to take on more work from JLR.

Also, as Ahmed shares, there are also benefits that were not just brought about by technology, but by having a global message and story that could be orchestrated from a central team and by a program that has yielded JLR an astonishing £65m in savings.

Hanging out with clients like Ahmed, gaining his insight and sharing it with you guys in these videos is definitely a perk of this job, so I hope you enjoy this video.