PIM: Uniting Your Workforce & Empowering Your Business

A PIM is a centralized hub of product information, the single source of truth of data essential for any company managing a product inventory. You can watch the censhare PIM in action in an on demand webinar.

  3. chevron left iconPIM: Uniting Your Workforce & Empowering Your Business
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Morag Cuddeford-JonesAugust 21, 2023
  • Product Information Management

Should someone select a product at random from your whole inventory, could you immediately lay your hands on its product information?

And, if you could, could you say with absolute certainty that the information you had called up was totally accurate, up to date, and ready to be used in whichever context demanded, without resorting to clarification or modification?

If the answer to both questions is yes, then you probably have a product information management (PIM) system, or better still, a fully integrated PIM supporting all your business’ digital assets and content.

If the answer to either or both questions is no, then you may well need one.

A PIM is essential for any company managing a product inventory and wishing to have full, real time control over this information across the many platforms a business uses to communicate within itself and its customers. It is a centralized hub of product information, the single source of truth of data on any item accessible from anywhere in the organization. By connecting teams to this central hub, a PIM promotes collaboration and helps your business manage and deliver product data quickly and efficiently, reducing errors and improving productivity.

In this exclusive webinar, censhare’s product experts explain how you can connect teams with PIM technology by:

  • Organizing product attributes and their relationships in a single resource
  • Scheduling projects and monitor workflows centrally to manage team time effectively

To learn more about how a PIM works, and how it can help companies deliver such results as speeding up content production by 68% or automating template updates across 50 different country versions, watch our on demand webinar, Create Accurate Sales and Marketing Material from Product Data - Introduction to censhare PIM.

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Morag Cuddeford-Jones
Morag Cuddeford-Jones is a writer, editor and broadcaster. She has been working in marketing, business, and the SaaS space for more than 20 years. With experience interviewing C-Suite executives and working in tech, Morag has gained a unique insight into both the evolving martech landscape and the impact digital transformation has on consumer and B2B brands.

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