Simplify, Streamline & Save: Communications Under Control

For marketers, managing communications across the wide range of possible channels while keeping some kind of brand consistency and building an effective customer journey can be a challenging task.

  3. chevron left iconSimplify, Streamline & Save: Communications Under Control
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Lucy Campbell-WoodwardDecember 11, 2019
  • Product Information Management
  • Content Management

For marketers, managing communications across the wide range of possible channels while keeping some kind of brand consistency and building an effective customer journey is a little like spinning plates. It's very difficult to keep them all going at the same speed without some slowing down, others having a bit of a wobble, and one or two falling down completely. Especially if you’ve only got one pair of hands...

Now, imagine trying to spin these virtual plates across four major languages, 10 regionally organized cooperatives, and 86,000 employees…!

This was the challenge faced by Swiss supermarket giant, Migros. Unsurprisingly, over time it had built up a range of different systems and databases to cope with the demands of the company’s different outposts and things were getting confused – and expensive.

Happily, the company chose censhare to simplify this chaotic complexity. This success story, How Migros Kept Costs Down With The Right Ad Technology, describes how the organization implemented the censhare system to:

  • Generate consistency from complexity
  • Centralize product information for advertising and more
  • Provide a user friendly platform linking stakeholders both internal and external

From price fliers to print ads, this approach helped Migros to slash hosting costs by 70% and reduce agency costs alongside it. But this is not all. Read the success story here in full, for inspirational business results and insight in to how they were made possible.

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Lucy Campbell-Woodward
Lucy is Head of Marketing for censhare, and leads the global team in the aligned planning and implementation of censhare's marekting strategy. Having joined the team in 2017, Lucy has played a pivotal role in the censhare Marketing team for a good few years now, and stepped up into a leadership role in 2022.

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