The Future of Manufacturing: Streamlined Content Operations for Global Growth

The Future of Manufacturing: Streamlined Content Operations for Global Growth

The manufacturing industry is at a pivotal juncture. With global revenues projected to grow by 4.2% in 2025 and production capacity set to increase by 4%, manufacturers have unprecedented opportunities to scale.

However, the complexity of managing digital operations across global markets poses significant challenges. The key to thriving in this dynamic landscape lies in leveraging advanced content management tools to drive efficiency, consistency, and scalability.

The challenge of fragmentation in manufacturing

For many manufacturers, fragmentation in content, data, and processes creates bottlenecks, inefficiencies, and rising costs. Managing thousands of product specifications, technical manuals, and marketing assets across dozens of regions often leads to:

• Inconsistent branding and messaging.
• Delayed product launches due to manual workflows.
• Higher operational costs and resource strain.
• Archiving

This fragmentation isn't just an operational hurdle—it’s a barrier to unlocking global growth. Yet, forward-thinking manufacturers are turning this complexity into a competitive advantage with solutions like Censhare.

BSH Hausgeräte GmbH: Scaling with consistency

Europe’s largest home appliance manufacturer faced inefficiencies due to outdated content management systems scattered across international operations. By adopting Censhare’s platform, BSH achieved:

• Centralized management of 11 million+ assets across regions.
• Collaboration among 3,000+ global users.
• Enhanced localization and automation for product launches.

This transformation enabled BSH to coordinate operations seamlessly across global markets while maintaining consistent branding.

Endress+Hauser: Achieving the “glocal” balance

Endress+Hauser, a leader in process automation, needed to manage content for 37 country-specific websites in 22 languages. Fragmentation led to inconsistent messaging and inefficiencies in managing technical documentation. With Censhare, they:

• Relaunched 38 websites in 22 languages, centralizing all marketing information.
• Automated multilingual content management, reducing errors and improving speed.
• Structured content into modular units for easy updates across languages and regions

By achieving a perfect balance between global consistency and local relevance, Endress+Hauser transformed its customer engagement strategy.

BEGA North America: Saving time and boosting productivity

BEGA, a provider of architectural outdoor lighting, struggled with data inconsistencies across 12 disparate sources. By consolidating these into Censhare’s unified platform, BEGA achieved:

• A 70% reduction in data inconsistencies.
• 1,500+ hours saved annually across marketing and sales teams.
• Accelerated time-to-market for new product portfolios.
• Optimize content workflows to maximize ROI.

As Katie Teman, Product Manager at BEGA, explains, “Going from 70% of products having some inconsistency to our single source of truth is a huge leap.”

The road ahead: Turning complexity into a competitive edge

The success of these manufacturers illustrates a critical truth: complexity isn’t a barrier—it’s an opportunity. By addressing fragmentation with centralized systems, manufacturers can:

• Scale their operations efficiently without sacrificing quality.
• Balance global consistency with localized adaptation.
• Streamline collaboration between technical and marketing teams for faster time-to-market.

By centralizing digital operations, automating workflows, and enabling real-time collaboration, manufacturers can unlock global growth opportunities and turn content operations into a strategic advantage.

Adopting a unified content management platform like Censhare is the first step. Learn how Censhare can transform your manufacturing operations and help you achieve scalable, consistent, and efficient growth.