The manufacturing industry is at a pivotal juncture. With global revenues projected to grow by 4.2% in 2025 and production capacity set to increase by 4%, manufacturers have unprecedented opportunities to scale.
However, the complexity of managing digital operations across global markets poses significant challenges. The key to thriving in this dynamic landscape lies in leveraging advanced content management tools to drive efficiency, consistency, and scalability.
For many manufacturers, fragmentation in content, data, and processes creates bottlenecks, inefficiencies, and rising costs. Managing thousands of product specifications, technical manuals, and marketing assets across dozens of regions often leads to:
This fragmentation isn't just an operational hurdle—it’s a barrier to unlocking global growth. Yet, forward-thinking manufacturers are turning this complexity into a competitive advantage with solutions like Censhare.
Europe’s largest home appliance manufacturer faced inefficiencies due to outdated content management systems scattered across international operations. By adopting Censhare’s platform, BSH achieved:
This transformation enabled BSH to coordinate operations seamlessly across global markets while maintaining consistent branding.
Endress+Hauser, a leader in process automation, needed to manage content for 37 country-specific websites in 22 languages. Fragmentation led to inconsistent messaging and inefficiencies in managing technical documentation. With Censhare, they:
By achieving a perfect balance between global consistency and local relevance, Endress+Hauser transformed its customer engagement strategy.
BEGA, a provider of architectural outdoor lighting, struggled with data inconsistencies across 12 disparate sources. By consolidating these into Censhare’s unified platform, BEGA achieved:
As Katie Teman, Product Manager at BEGA, explains, “Going from 70% of products having some inconsistency to our single source of truth is a huge leap.”
The success of these manufacturers illustrates a critical truth: complexity isn’t a barrier—it’s an opportunity. By addressing fragmentation with centralized systems, manufacturers can:
By centralizing digital operations, automating workflows, and enabling real-time collaboration, manufacturers can unlock global growth opportunities and turn content operations into a strategic advantage.
Adopting a unified content management platform like Censhare is the first step. Learn how Censhare can transform your manufacturing operations and help you achieve scalable, consistent, and efficient growth.
CMOs today face immense pressure to deliver hyper-personalized customer experiences at scale while maintaining brand consistency across a rapidly expanding universe of channels and technologies.
DAM LA 2025 was a mosaic of innovation, collaboration, and forward-thinking discussions. Here’s a recap of the highlights and why the Entirely launch was a game-changer for the future of Martech.
The right digital asset management system, or DAM, for your company provides an instant power-up to your martech stack.
