What Does it Mean to Be A Content Powerhouse?

  3. chevron left iconWhat does it mean to be a content powerhouse?
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Lucy Campbell-WoodwardJanuary 27, 2023
  • Content Management
  • Content Marketing

Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it? Or becoming the repository for every conceivable piece of information related to your business?

The answer is neither. This will no doubt come as a relief to many organizations who have to carefully allocate resources, meet demanding schedules and justify every cent spent.

Becoming a content powerhouse means understanding your business, understanding your customers and looking for ways to solve pain points for both. For your business, that might mean disjointed resources, duplication, or out of date data. For customers it might involve making sure the right information is in the right place, easily navigable and relevant to their needs.

It sounds simple, but the truth is, many businesses still struggle with making sure their content hits the spot. But over at Slimming World, a leading weight loss management organization in the UK, they are striving to introduce best practice content management for their brand and their customers.

censhare UK’s MD, Phil Arnold talks to Group Publishing Systems Manager at Slimming World, James Naylor, for the webinar Make More Content: Turn Your Brand Into A Content Powerhouse to discover what a content powerhouse is and what these best practice looks like.

Tune to discover:

  • How to bring your teams along with you in a process of content transformation, busting old habits and myths, and creating new efficiencies
  • The way Slimming World managed complex workflows and found more time to expand its content ambitions
  • That integrations you can introduce into your martech stack to bring together content, data and existing platforms to deliver a truly cross-platform experience for both internal stakeholders and external customers.

Putting new systems in place, whether they’re new workflows or a refresh of your tech stack, can feel like a disruptive experience but it is absolutely worth the effort. Being able to expand into new markets, maintain brand control and automate content to reach audiences with targeted messaging don’t just build a market leading customer experience; they deliver operational efficiencies that free up employees and finance to build growth in the future.

To gain more valuable learnings from this exclusive on demand webinar, and hear from industry experts who have truly been there and done that, visit censhare’s Knowledge Base and tune in.

lucy_campbell_woodward.jpeg
Lucy Campbell-Woodward
Lucy is Head of Marketing for censhare, and leads the global team in the aligned planning and implementation of censhare's marekting strategy. Having joined the team in 2017, Lucy has played a pivotal role in the censhare Marketing team for a good few years now, and stepped up into a leadership role in 2022.

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