Variant Management & Targeting | Targeted Marketing Module

Features

Gain control over your content variants

Keep your complex content portfolio under control. Create context and relevance between target groups, information, and content assets. This greatly simplifies the use of digital assets in any marketing channel.

Simplify the use of digital assets in any channel
Automatically update content variants based on changes to master files
Use fine detail to precisely match target audience groups

75%

more efficiency in advertising materials production processes

Targeting made easy

Set your variants

Create variants based on defined target groups, languages, regions and more.

Define your targets

Create context between target groups, information and content, and rules to deliver content and content variants matching personal interests.

Refine your targets

Target groups can be referenced on products, contents and information of any kind.

Set targeting rules

Deliver content to match interests as defined in user profiles.

"We have been able to reduce the costs of producing advertising material by a tremendous measure and to organize the process far more efficiently and transparently.”

Promotions Management, Migros

See their story

Create and manage all variants

Easily develop and track all variants. The module creates context and relevance between target groups, information and content by tagging assets. Select the right content by matching multiple tags to target a specific audience.