One of the biggest IT consultancy firms in the Nordics, Tieto, with over 14,000 consultants and technologists across 20 countries, has teamed up with censhare to offer innovative content driven, customer experience solutions, based on the censhare Universal, Smart Content Management platform that is already in use by global brands such as Jaguar Land Rover, Kohl’s and international publishers like Bauer Media Group and Hearst Magazines UK.
The platform enables Tieto’s customers to seamlessly manage product information, rich digital assets, and associated data required for campaign planning and execution, creating the contemporary cross channel customer experiences that today’s consumers demand.
This partnership signals both the continued growth and sustained investment by censhare in the Nordic market, having recently signed some significant new business and expanded its presence in the market.
"It is absolutely fantastic that we can team up with an innovative company like Tieto to support our growth across the Nordic region." Pieter Stroop, Managing Director, censhare Benelux & Nordics said, continuing that "We have a joint understanding, whether a client is looking for digital asset management (DAM), marketing automation, or a customer lifecycle project, a smart content hub provides all channels to all customers with the right content at the right time, providing customers with a necessary solution to make great customer communication possible."
censhare will work closely with Tieto’s Customer Experience Management (CEM) business unit that is one of the fastest growing business areas at Tieto dedicated to supporting enterprises in all aspects of digital customer experience development.
Jaakko Hartikainen, Vice President, Head of Customer Experience Management Business Unit, Tieto added:
"censhare brings to the Nordic region a smart and holistic way to handle content in multiple channels with its semantic database capabilities. Adding censhare to our solutions offering will bring value to our customers looking to tackle challenges with product information management and digital asset management. We are more than happy to team up with censhare to build stronger marketing and sales solutions for our customers."
Tieto aims to capture the significant opportunities of the data-driven world and turn them into lifelong value for people, business and society. We aim to be customers’ first choice for business renewal by combining our software and services capabilities with a strong drive for co-innovation and ecosystems.
2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.
