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The Changing Face of Media

Hearst UK pushes boundaries by innovating and collaborating with censhare as it shifts from being a publisher to a modern media company.

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  3. chevron left iconThe changing face of media

30%

content reuse targets realized

3,000+

hours saved a year generating pdfs

20,000

press shots auto sorted every day

5%

cut in yearly page costs for Hearst UK

15,000+

documents processed a year

Hearst UK was looking to make its print business more efficient while increasing revenue from new streams – all without compromising the quality of its published content.

It began using censhare in 2007 to bring certain creative media processes inhouse before expanding its usage to include the management of legal approvals, ad planning, content commissioning, editorial workflows, and image rights. Two thirds of the business now uses censhare in some capacity, whether in an editorial, commercial or management capacity, and the group’s relationship with censhare continues to grow.

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censhare is a hub at the heart of our business that deals with the more atomized delivery of article based content that we find ourselves working in.
Michael Rowley

Managing Director, Brands, Hearst UK

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Hitting content reuse targets

Thanks to content hubs in censhare, titles with a similar audience can reuse content across formats and brands, letting editors easily collaborate, find content, check that they have usage rights, and see where it has been used before. This helps to ensure that asset reuse targets are hit, as well as the wider page cost cut targets of at least 5% a year.

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Overall, censhare has dramatically reduced the time it takes to bring a feature to print.
Bob Bousfield

Systems Manager, Hearst UK

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About Hearst UK

Hearst UK publishes 24 brands including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Their print and digital brands reach over one in three UK women and one in four UK men every month, and engages them with trusted content wherever they are. Hearst UK sells over four million magazines a month and has 17 million UK digital unique users, reaching 22 million fans and followers through their social media platforms including Snapchat Discover.

www.hearst.co.uk

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Solutions for media & entertainment:

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.

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