In order to ensure state of the art communication with its customers, Migros upgraded its content management in 2011. With its Universal Content Management platform , censhare proved to be the perfect partner, and the only provider offering a standardized system solution featuring a modular structure. This was a very important criterion for Migros, as this enabled package to be compiled that was customized to specific needs, while offering flexible future expansion options in all directions.
State of the Art Communication Management
Switzerland's no.1 retailer opts for censhare to reduce costs in advertising and marketing.
6m
assets managed in the system
70%
reduction in hosting costs
15%
reduction in agency costs
1m
PDFs generated per year
14
weekly variants of Magazine in 10 regions
We have been able to reduce the costs of producing advertising material by a tremendous measure and to organize the process far more efficiently and transparently.
Migros
A flexible, omnichannel platform
Based on censhare, Migros is currently successfully producing various advertising materials for 10 different national regions in three language versions. This includes price flyer, the print version of the Migros magazine with a weekly circulation of around 2.2 million copies, various posters, POS material as well as additional flyers and in the online area the 'Migros-Magazin' web portal and the distribution of offers for the Migros app.
Not only was Migros able to use censhare as a publishing tool for their many advertisements but also they were able to manage their abundance of product information. They were managing over 6 million images and visuals. Beforehand the image database had been pieced together and incorporated with the production management system.
The use of censhare has enabled us to structure our processes. We have established reproducibility as well as high production reliability. The communication with our customers runs far more smoothly than in the past.
Wirz Project Manager / Publishing Solutions, Migros
About Migros
Migros is the largest retail company in Switzerland. The company is represented in all cantons, with emphasis in the urban areas and in neighboring countries. Migros is a conglomerate of various cooperatives, joint stock companies and foundations, which claims itself collectively the 'Migros Community'. The Group is represented to the outside through the Migros-Genossenschafts-Bund (MGB) based in Zurich, the association of regional Migros cooperatives.
Solutions for retail & CPG:
For retailers, an Omnichannel Content Management platform that combines Digital Asset Management and Product Information Management cuts costs and time and helps build a consistent omnichannel experience for customers.
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