Vitra faced numerous competitive challenges: products and offerings must be appealing and convincing, while customer communication and marketing should be granted equal importance across all types of media and channels. Based on this, Vitra defined the requirements for an efficient, dynamic and media neutral communication and marketing system that supports all output channels and cleverly manages all data and information. censhare was seen as the solution best able to meet these needs.
Multichannel, Single Source Marketing
Vitra counts on censhare to build sustainable communication to market their sustainable designs.
7
different databases replaced with 1 system
100%
of marketing material centrally controlled
1
identical campaign across print, web and social
7
language versions of price list across regions
In marketing, censhare has brought us extreme increases in efficiency and with that also falling costs.
Former Head of Group Marketing & Communication, Vitra
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Consistent, omnichannel communication
The implementation of censhare for marketing campaigns allows Vitra to communicate consistently across all channels – from print publications, price lists and websites to social media in one orchestrated campaign. Via censhare, Vitra provides numerous touch points, all of which provide information in a consistent way. It also gained a high level of transparency in all its communication assets and significantly improved the efficiency of its processes in marketing.
With the censhare system we have the whole of communication under control. We don’t have any distrusted data stores but everything comes from one system.
Head of Marketing Producing, Vitra
About Vitra
Vitra is a Swiss company dedicated to improving the quality of homes, offices and public spaces through the power of design. Our products and concepts are developed in an intensive design process, which brings together our engineering excellence with the creative genius of leading international designers. It is our goal to create interiors, furniture and accessories that are functional and inspiring. Longevity of materials, construction and aesthetics is our leading principle, as demonstrated by our Classics – many in continuous production since the 1950s. Initiatives like the Vitra Campus architecture, the Vitra Design Museum, workshops, publications, collections and archives are all integral elements of Vitra. They give us the opportunity to gain perspective and depth in all our activities.
Solutions for manufacturers:
censhare helps transform the way a manufacturer operates, helping it reap all the benefits of the digital age.
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