Buyer’s Guide to Selecting a Modular Content Platform

  3. chevron left iconBuyer’s Guide to Selecting a Modular Content Platform
Josh Van Dyk Headshot.jpg
Josh Van DykOctober 23, 2024
  • Digital Asset Management
  • Product Information Management
  • Content Management

Buyer’s Guide to Selecting a Modular Content Platform

Modular content is a powerful strategy made even more powerful when combined with a digital asset management (DAM) platform. Look for these criteria to add to your requirements doc for securing an effective platform to make modular content a reality.

1. PIM, DAM, and CMS in one place

Find a platform that combines Product Information Management (PIM), Digital Asset Management (DAM), and a Content Management System (CMS) so you can manage your product data, digital assets, and content creation all in one place with no need to switch between tools.

Having PIM, DAM, and CMS in one system reduces the time spent managing information across different platforms and reduces the risk of errors from data re-entry. It also simplifies workflows, improves accuracy, and saves time.

2. Effective integrations

Modular content platforms need to mesh well with the tools you already use and link smoothly with your CRM, analytics, and email marketing software. This kind of integration means less hassle and more flow in your daily tasks. Your modular content platform should be able to pull customer data directly from your CRM system to personalize and target content more effectively. Data needs to move smoothly from one system to another without needing manual transfers or complex workarounds.

3. Access control and permission management

Granular access control is essential for assigning different permission levels to users based on their role. Look for a platform that allows you to set access permissions at the content or asset level, ensuring only authorized personnel can view, edit, or publish specific content. This feature is crucial for maintaining data security and controlling who can make changes across your content system.

Permission management also supports collaboration by allowing multiple teams to work within the same system while keeping sensitive information secure.

4. Scalability

It’s important to build a system that can handle growth in terms of content volume and complexity. A scalable platform allows you to add more content modules and types without slowing down or compromising performance. An effective system should allow you to start with basic blogs and product descriptions and progress to customer testimonials, video tutorials, and interactive content.

5. Customization and flexibility

Customization allows you to tailor the platform's features to fit your specific workflow needs. Flexibility means the platform can handle a variety of content types—text, video, infographics, or interactive content—and adapt as your content strategy evolves.

Each business has unique needs based on its audience, staff, industry, and internal processes. A platform that adapts to these needs, rather than forcing teams into a one-size-fits-all solution, can greatly improve content management efforts.

Make sure the platform lets you create custom workflows or user roles that match your team's structure while supporting various content formats without requiring extensive backend work.

6. Dynamic relationship mapping

A platform with dynamic relationship mapping capabilities tracks and displays the connections between assets, content pieces, and modules. This feature enables teams to visualize how different pieces relate to one another, ensuring consistency and coherence across all channels. By streamlining content updates, changes to one module can automatically cascade across related assets, saving time and reducing errors. A semantic graph database further enhances this by offering flexible relationship management and a clear, visual representation of these connections, making it easier to execute complex modular content strategies.

As you evaluate platforms and vendors, remember that a headless CMS and advanced search and metadata features are essential, but they should be expected in any modern solution. Focus on finding a platform that goes beyond the basics, offering customization, scalability, and advanced features like access control and dynamic relationship mapping to truly unlock the potential of your modular content strategy.

Ready to take the next step? Contact us today to explore how our platform can meet your unique needs and drive your content strategy forward.

Josh Van Dyk Headshot.jpg
Josh Van Dyk
As Vice President, North American Sales for censhare US, Josh oversees the censhare solution consultants, and sales teams for North America, and has over 15 years of tech experience in the software industry. Over the last several years at censhare, he has had the opportunity to help many companies benefit from implementing a truly unified enterprise DAM, and understands the value of helping companies knock down data silos and create RIO through automation.

Want to learn more?

  1. FutureProofingYourDAM_Header.png

    Future-proofing your DAM selection

    map marker iconEvent location
    Online
  2. image-brand-2.png

    Master your content

    censhare relaunches the brand to reflect its content leadership in the MarTech landscape.

  1. lg-content-66-16-9 (1).jpg
    |
    Monica Mahon

    6 ways Product Information Management (PIM) transforms manufacturing

    As a manufacturer, you are juggling a lot. From raw materials to finished product, you need to keep control of every element – where it’s from, what it’s made of, what it does and what else it needs to work best.