Future-Proof Your MarTech: Moving Beyond Efficiency

Future-Proof Your MarTech with censhare Cloud: Effectiveness over Efficiency

It’s no longer about leveraging generative AI just for operational efficiency. Effectiveness is the next frontier in MarTech evolution.

From hype to practical execution

The research team at Forrester predicts that in 2025, CMOs will “clear out the clutter.” Trusted voices forecast a shift from the efficiency hype to practical execution. Martech consolidation, consumer privacy laws, data hygiene, and AI automation are part of this.

It makes sense that ops is taking center stage. Today's marketing technology landscape is vast, with some companies juggling over 200 different tools. While these technologies offer powerful capabilities, they can quickly become overwhelming to manage.

"As marketing rings in yet another new year, 2025 will be one that’s less sensationalized and more operationalized.”
– Mike Proulx, VP, Research Director; Emily Collins, VP, Research Director; Jessica Liu, Principal Analyst; Stephanie Liu, Senior Analyst; Joe Stanhope, VP, Principal Analyst, Forrester

The challenge isn't just about achieving efficiencies across 200 apps; it's about finding effectiveness in your strategy.

This blog article goes over the systems and workflows that can evolve with your needs to ensure resilience against market, technology, and operational changes.

“censhare Cloud provides you with a blueprint that makes your organization future-ready.”
–Tobias Ackermann, CEO, censhare

Unify your data

Forrester researchers state that economic pressure to increase efficiency and consumers’ demand for continuity across customer experiences will converge in 2025 — pushing loyalty and MarTech together.

This makes data silos one of the most important problems to solve, if future-proofing is your priority. Isolated pockets of information can hinder a company's ability to deliver a cohesive customer experience.

To future-proof, centralize your digital assets, product information, and customer data.

By integrating your DAM, PIM, and Customer Relationship Management (CRM) systems, you can gain a 360-degree view of your customer data. This allows you to personalize communications, deliver consistent brand experiences, and make more informed, data-driven decisions

Tools like censhare Cloud's centralized platform provide these capabilities, making it easier to connect disparate data sources and derive actionable insights.

Harness the power of automation and AI

By leveraging intelligent capabilities, your team can focus on higher-level strategic and creative tasks, rather than getting bogged down in repetitive operational work.

Dramatically streamline your content management workflows through these AI-powered features:

Automated asset tagging
Image recognition
Language translation

For instance, a DAM solution like censhare Cloud can automatically tag and organize your digital assets based on their visual and textual content, eliminating the need for manual categorization.

In addition, look for marketing technology that allows AI integrations.

For example, users of censhare Cloud have access to partner-powered AI solutions like the ChatGPT integration built by Savotex. Another partner, Lauterkranz, built a guided prompting system for copywriting that’s also available as an integration in censhare Cloud.

“censhare Cloud empowers your team to connect your existing tech to any AI service out there.”
–Tobias Ackermann, CEO, censhare.

Our recent November 7th webinar covered seven use cases for the standout w&co AI integrations available in censhare. These integrations empower you with immediate AI-enabled translations and product descriptions, the ability to create accurate, detailed alt text with the click of a button, and an automated workflow feature

See these tools in action: Watch the German-language webinar.

Don’t speak German or prefer reading? Access the translated transcript.

Future-proof your workspace

Clear, standardized processes and success metrics give you more than consistency and efficiency–they ensure effective resource utilization, whether those “resources” are valuable employees or the technologies you use.

“We’ve heard from programmers that by adopting censhare Cloud, specifically its low-/no-code orchestration, they really speed up their development time compared to what they’ve done in the past.”
–Alexander Röthinger, CTO, censhare

Three major features of censhare Cloud future-proof your workspace:

Workflow automation ensures consistent processes
Content approval features guarantee clear accountability
Robust permission controls maintain data security and transparency

censhare Cloud empowers marketing, IT, and other stakeholders to align on goals and stay in sync throughout campaign execution and content management.

Case studies in future-proofing

Grupo Anaya unifies its data for educational excellence

When Spanish educational publisher Grupo Anaya faced challenges with fragmented content across multiple systems, they recognized the need to break down data silos. Their content was scattered across various legacy systems, making it difficult to maintain consistency across their educational programs and limiting their ability to deliver cohesive learning experiences.

By implementing censhare Cloud's DAM and CMS solution, Grupo Anaya created a unified content hub that eliminated these silos. The integration allowed them to:

Centralize all educational content in one accessible location
Enable seamless content sharing across different educational programs
Maintain consistent branding and messaging across all materials
Reduce duplicate content creation by 40%

As a result, teachers and students now enjoy a more consistent educational experience, while Grupo Anaya's content teams work more efficiently with a single source of truth for all their digital assets.

IHG Hotels & Resorts harnesses AI for global operations

IHG Hotels & Resorts manages thousands of properties worldwide. Their manual processes for handling property data and media were time-consuming and prone to errors.

With censhare Cloud, IHG:

Implemented automated asset tagging for thousands of property images
Used AI-powered image recognition to categorize and organize hotel photos
Automated the distribution of property information to Online Travel Agencies (OTAs)
Reduced property onboarding time from weeks to days

The AI-driven approach not only improved accuracy but also allowed IHG's teams to focus on strategic tasks rather than manual data entry. New properties can now be integrated into their digital ecosystem 75% faster than before.

censhare Cloud: Your partner in future-ready marketing operations

With an ecosystem that inherently supports the structured, collaborative environment that marketing ops will need in 2025, censhare Cloud offers a comprehensive solution that empowers organizations to stay ahead of the curve and thrive in the face of change.

Ready to future-proof your MarTech stack?

Explore censhare Cloud and take an essential step toward ensuring long-term success in a rapidly evolving landscape.