Thinking back, was there a more demanding content environment than the publishing industry? It’s certainly hard to think of a more rapidly evolving and highly competitive sector. But that’s where censhare’s founders decided to put down their roots 20 years ago.
Starting life in 2001 as CoWare AG, censhare began solving content problems in an industry that was already facing significant digital disruption. By providing leading expertise in system integration, censhare grew almost as quickly as its clients until today, when the company numbers nearly 250 employees and delivers solutions worldwide through a global network of locations and expert partners.
Supported by nearshore and offshore teams, its development hub is still in Munich, Germany, and its presence there was reinforced in 2017 when censhare joined forces with DuMont, one of Germany’s oldest and biggest media companies. In supporting its marketing technology strategy, this natural pairing saw DuMont become censhare’s majority stakeholder in 2019.
Munich once again plays a central role as the company came together in September to celebrate this milestone with it’s employees and Benjamin Schroeter and Teja Töpfer of UNITED Marketing Technologies by DuMont as representatives of the shareholder of censhare GmbH. The event celebrates a journey that saw digital and physical content merge, first to become the multichannel, then the omnichannel, as companies increasingly take on the role of publisher as well as retailer, fashion brand, grocer, and more.
At the event censhare CEO, Esther Donatz, honored the services of past, present and new employees, as well as the contribution of the company’s founders. She also revealed the progress made so far in the company’s five-year plan to 2025 which sees the company redefining for itself, its clients, and the wider business community, what it means to deliver connected content in a connected world.
We continue to refresh our thinking, while holding true to our original values and building on our expertise. From best-in-class technology, to investing in our people and in sustainability, we will make sure that censhare as a business stays fit for the future.
As it journeys towards the next 20 years, censhare is looking towards the future, bringing fresh insights and opportunities to feed growth for its partners and stakeholders. It will be looking to onboard more clients who seek to push the bounds of content possibility, companies like Migros, Lufthansa, Dyson, BSH and Lands’ End, who have all seen success with censhare’s Universal Content Management platform already.
From retail to manufacturing, media and publishing to finance, censhare’s integrated content management offering, compiled of Digital Asset Management, Product Information Management and Content management, continues to build efficiency and growth for wide range of clients.
Contact usto find out more about how censhare delivers solutions fit for the future, or for more information on censhare’s current product offering.
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